Created exclusively for Amazon.com, this line of six all-natural teas by The Coffee Bean & Tea Leaf® required a design that fit with the existing brand look yet was distinct from existing products. To create a natural feel and evoke the all-natural quality of the product, we chose a tea crate background “stamped” with the origin of the tea and relevant flavors. Each variety of tea features a colorful nameplate and a bold yet feminine typographic treatment. As a group, the design of the line is cohesive and dynamic yet each tea can stand on its own when sold online.
The teas are now available for purchase here on Amazon.com.